Reviews built the Google leaders. Answers will build the AI leaders.
We build your website to:
Even if marketing isn't your thing.
Thanks, we got it. Results in 48 hours.
The Google era
The AI era
My dad was hit by a delivery truck in LA. He speaks Spanish. Who should we call?
The problem
In big cities, ad prices keep climbing. Some firms even sue each other over who can bid on whose name.
Agencies, lead sellers, new tools. Most report clicks, not cases, and it's hard to tell who actually delivers.
Google now shows AI answers at the top of many searches, and almost half of U.S. adults use ChatGPT.
44%
of U.S. adults use ChatGPT (Pew Research, 2026). Google shows AI answers to 2.5 billion people a month (Google, 2026).
You know how to win a case. Winning the client before they call someone else is a different job, and the rules just changed.
Why now
| The Google era | The AI era | |
|---|---|---|
| What people do | Type "car accident lawyer near me" | Describe what happened, in their own words |
| What they get back | Ten links, ads and a map | One answer that names a few firms |
| How firms win | Ads, keywords and years of reviews | Clear answers to their exact situation, and other sites that vouch for them |
| Who's leading | Firms that started early | Still open. ChatGPT named 2 of the 14 leading firms we studied |
Google isn't going away. Your website now has to win in both.
What we found
They won the Google era with the same few moves. Almost none of them have made the AI move yet.
Source: ilhamek market study of 14 leading PI firms in Los Angeles and the Bay Area, Nov 2026, from public data. Patterns only; we never name firms.
Your front door
↓ all of them land on your website, on a phone
Even a referred client looks you up before calling. If your website doesn't win that moment, every dollar behind it is wasted. So we build it the way the leading firms do:
What we do
The goal: more of the right cases through your front door, from Google, referrals and AI.
00Free
What's costing you calls today, and whether AI names your firm, by email in 48 hours. Want a "meet the attorney" video for your homepage? Send us one raw phone video and we'll edit it for free. No call needed.
01Once
A new website, built the new way. The first screen follows the leading firms' playbook, and everything behind it is made to be found on Google and recommended by AI.
02Every month
Answers are the reviews of the AI era. The sooner you start, the bigger your lead.
03Every month
The right cases
People ask about their exact case, in their own words. Each case type gets its own place to be found, starting with the ones worth the most to your firm.
Every case type in English, and in Spanish if you serve Spanish speakers.
Your monthly report
Not clicks. Calls, texts and forms by source, including the ones AI sent you. When your intake team shares which ones signed, you see cases by source too.
Truck pages are working. AI started naming you for 3 truck questions. Next: 2 more truck pages in Spanish, and a video answering the top question.
6 calls came in after 9pm. All got a text back within a minute. 4 booked a callback.
Instead of…
| Instead of | What you get there | Here |
|---|---|---|
| Lead sellers | Rented leads, often sold to more than one firm. Gone when you stop paying. | Your own website, reviews and answers, which keep working. |
| An ad agency | More traffic and a report about clicks. | A front door that wins the call, and a report about calls. Your agency keeps running your ads. |
| A web designer | A good-looking site, built once, that sits. | A site built for Google and AI that grows every month. |
| A video editor | Edits what you send. | Scripts, edits, bar review and posting, tied to the cases you want. |
Who's behind it
When I opened my own practice, I tried everything to bring in clients: referral groups, events, Google ads, YouTube, social media. Most of it cost me time and money before I learned what works.
Then I co-counseled with a national firm that ran on advertising and systems, and worked on more than 40 matters in a few months. Same lawyer, same skills. Advertising brings clients in. Systems turn them into cases.
Now I study how the leading PI firms win their cases, and build that playbook for firms like yours. Because I'm an attorney, every page and post is checked against the advertising rules before it goes out.
Same lawyer, different system. That's what I build for your firm.
Free · no strings
We look at your firm the way an injured person does at 11pm, on a phone, and the way AI sees you.
Keep all of it either way.
Not ready for a new website?
A written list of what to change on your current site, in priority order, ready to hand to your web person or agency. One flat fee.
Questions
More of them every month. Google now shows AI answers on many searches, and 44% of U.S. adults use ChatGPT (Pew Research, 2026). You don't have to bet on it: your free website check shows what AI says about your firm today, and your monthly report shows whether AI sends you calls.
Keep winning on Google. Your new website is built for Google and AI. The point is to start building your AI lead now, the way the leading firms started collecting reviews years ago.
Most PI websites were built once and only change when someone has time. Ours are built to grow every month, with a new page for every case you want more of. If your site is in good shape, we'll tell you, and the fix list may be all you need.
No. Your agency keeps running your ads, and every ad lands on a front door that wins more of the calls.
It depends on your city and your competition. We show where you stand in your free check and track it every month. We never promise rankings or cases.
Every page, script and post is reviewed by a California attorney with advertising rules in mind, with the required disclaimers. Your firm approves everything before it goes live.
You own your domain, your content and your videos. What happens to the site if you leave is written into the agreement before we start.
For the website: a kickoff call and a review before launch. For social media: about an hour a month on camera.
We quote after your free check, once we know what your firm needs: a one-time fee for the website, then a flat monthly fee. Never per lead or per case.
Start now
Find out where your firm stands today: what's costing you calls, and whether AI names you.
Thanks, we got it. Results in 48 hours.
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+Add-on
Social media and video
The attorney on camera, on the phones in your city, every week.
Social media is a founder's game: one leading PI firm's founder has 2.7 million followers, while most firm accounts have under 2,000.
Learn more →